The design of the grow.kiwi.com program for Kiwi.com was launched by OPIM in 2018 and is focused on parents. The goal was to be ready for a baby boom as there were 17 women on maternity, 50 % of women with an average age of 25 years in the company. The program is helping women taking maternity leave and later parental leave for mothers and fathers. A systematic communication, line managers involvement, processes, open talks, info packs on legal and practical issues. Parents remain in regular contact with the firm, have access to education, and thanks to the program 30 % of parents whilst being on a leave have had part-time jobs in the company (2021). On average, parents return back to full-time within 18 months.